Cristina Hurtado López
Cristina Hurtado López is Knowledge Management Consultant at Synergy Growth Advisors. She brings nearly three decades in library and information services across Mexican higher education to a question every growing company eventually faces: once the team figures out how to win, how do you make sure that knowledge sticks?
Synergy Growth Advisors helps companies turn sales and marketing into predictable growth. Predictability doesn’t come from heroics — it comes from systems. The playbook that closed the last five deals, the onboarding that makes a new rep productive in weeks instead of quarters, the enablement a seller can actually find mid-deal: that is institutional knowledge, captured and organized. Turning scattered expertise into systems people use is exactly Cristina’s craft.
Her tagline says it plainly: organizing what institutions know. For three decades she has built the systems that let universities — and the organizations around them — keep and share what they learn. That same discipline is what keeps a revenue engine running when the people, territories, and tools change.
What Cristina brings to Synergy clients
- Knowledge systems & taxonomies — structuring playbooks, process docs, and enablement so the right thing is findable at the right moment.
- Knowledge-sharing workflows — the habits and tools that move expertise from top performers to the whole team.
- Content curation & document management — turning scattered files into a maintained, trustworthy single source.
- Training & adoption — information-literacy and onboarding design so systems get used, not just built — the same craft behind Synergy’s executive education.
- Service quality — ISO 9001-trained rigor applied to how knowledge is delivered.
Nearly thirty years of information leadership
- Adjunct Professor (online), UVEG — teaching business administration and theory, 2021–present.
- Institutional Repository, IBERO León — repository development, operations, and metadata quality, 2022–2024.
- Head of the Digital Information Center, UVEG — leading digital collections, open educational resources, and library instruction for twelve years, 2009–2021.
- Library Director, Tecnológico de Monterrey (Campus Irapuato) — thirteen years running the campus library, including three system migrations, 1996–2009.
Education & credentials
- M.Sc. in Information Sciences & Knowledge Management — Tecnológico de Monterrey (honors thesis on library design and user experience).
- Master’s in Administration — Tecnológico de Monterrey.
- B.A. in Tourism & Hotel Business Administration — Universidad del Bajío (La Salle).
- ISO 9001:2015 internal auditor training · Microsoft Office certification · bilingual (English / Spanish).
A revenue engine is only as repeatable as the knowledge behind it. Cristina makes sure that knowledge is built to last.
Want Synergy’s help making growth repeatable? Get in touch, or read the Field Notes. More about Cristina’s work is at cristinahurtadolopez.com.